Barbie

Discover Barbie on Robot-Advance, Mattel's timeless icon that has been inspiring children since 1959. More than just a doll, Barbie reflects the changing roles of women in society, encouraging young people to dream big and explore a multitude of careers and adventures.

The Barbie range offers a diversity of dolls, accessories and playsets, allowing children to create endless stories. From varied professions to trendy outfits, each product is designed to stimulate imagination and creative play, while reflecting diversity and inclusivity.

By choosing Barbie, you're giving your child a playmate who celebrates individuality and ambition, while promoting positive values and self-acceptance.